Guide to Developing Ideas

RESEARCH
Select a topic or topics that you find meaningful or interesting and research the history and importance of the topic. Seek differing points of view on the topic (one benefit of knowing opposing views described here).

SYNTHESIZE YOUR RESEARCH

· Read AIGA’s design process from How do you design? By Hugh Dubberly

· For further information, this worksheet breaks down “defining the problem.”

· If you are new to research in the arts, these definitions and methodologies may be helpful for you.

· Consider the subject matter and how you want to approach it. What will you need to research to develop your idea? Who do you hope to connect with in your work? Will the tone of your message be serious, humorous, formal, educational, aggressive, ironic, etc? How might the artistic medium or genre affect the development, interpretation, or delivery of your message? What size and format will best convey your message?

DEVELOP VISUAL ELEMENTS

· Look for images, symbols, metaphors, and visual elements from your research

· Free-associate imagery, symbols, metaphors, and visual elements through stream-of-conscious writing or reflection

· Consider aesthetic/visual traditions that may relate to your idea or topic

· Consider aesthetic/visual elements related to the artistic medium or genre

· Look at the work of other artists for inspiration

· Reference your prior art/design work to find visual elements

· Sketch!